[{"@context":"https:\/\/schema.org\/","@type":"Article","@id":"https:\/\/www.pekkos.cz\/jak-to-bylo-s-mcdonald-s\/#Article","mainEntityOfPage":"https:\/\/www.pekkos.cz\/jak-to-bylo-s-mcdonald-s\/","headline":"Jak to bylo s McDonald \u2018s","name":"Jak to bylo s McDonald \u2018s","description":"Sta\u010d\u00ed vid\u011bt slavn\u00e9 logo tohoto celosv\u011btov\u00e9ho fastfoodov\u00e9ho \u0159et\u011bzce, kter\u00e9 tvo\u0159\u00ed zlat\u00e9 p\u00edsmeno M v \u010derven\u00e9m poli, nebo pouh\u00e9 pomy\u0161len\u00e9 na hamburger s hranolkama a vybav\u00ed se V\u00edm firma McDonald ‘s. V\u00edte, ale jak tato firma za\u010d\u00ednala a jak\u00e1 byla jej\u00ed historie? \u017de ne? To je ale \u0161koda, proto\u017ee je velice zaj\u00edmav\u00e1 a","datePublished":"2019-10-23","dateModified":"2023-05-25","author":{"@type":"Person","@id":"https:\/\/www.pekkos.cz\/author\/#Person","name":"","url":"https:\/\/www.pekkos.cz\/author\/","identifier":1,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/e2bc6fe70dccf39a55c73bbd7bca9ee949cec8871fdab6d0b20905b7ccca14f3?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/e2bc6fe70dccf39a55c73bbd7bca9ee949cec8871fdab6d0b20905b7ccca14f3?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"pekkos.cz","logo":{"@type":"ImageObject","@id":"\/logo.png","url":"\/logo.png","width":600,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/www.pekkos.cz\/wp-content\/uploads\/img_a356290_w3910_t1570947590.jpg","url":"https:\/\/www.pekkos.cz\/wp-content\/uploads\/img_a356290_w3910_t1570947590.jpg","height":0,"width":0},"url":"https:\/\/www.pekkos.cz\/jak-to-bylo-s-mcdonald-s\/","about":["Podnik\u00e1n\u00ed"],"wordCount":492,"articleBody":"Sta\u010d\u00ed vid\u011bt slavn\u00e9 logo tohoto celosv\u011btov\u00e9ho fastfoodov\u00e9ho \u0159et\u011bzce, kter\u00e9 tvo\u0159\u00ed zlat\u00e9 p\u00edsmeno M v \u010derven\u00e9m poli, nebo pouh\u00e9 pomy\u0161len\u00e9 na hamburger s hranolkama a vybav\u00ed se V\u00edm firma McDonald ‘s. V\u00edte, ale jak tato firma za\u010d\u00ednala a jak\u00e1 byla jej\u00ed historie? \u017de ne? To je ale \u0161koda, proto\u017ee je velice zaj\u00edmav\u00e1 a my \u010ce\u0161i na jej\u00edm \u00fasp\u011bchu m\u00e1me taky trochu t\u00e9 z\u00e1sluhy.Historie firmy za\u010d\u00edn\u00e1 u bratr\u016f Richarda a Maurice McDonald\u016f, jejich\u017e otec vlastnil st\u00e1nek, ve kter\u00e9m prod\u00e1val hamburgery a limon\u00e1du za velice n\u00edzk\u00e9 ceny. Brat\u0159i p\u016fvodn\u011b nem\u011bli ambice se do tohoto byznysu pl\u00e9st, proto\u017ee m\u011bli pr\u00e1ci v Hollywoodu jako stava\u0159i rekvizit. Po n\u011bjak\u00e9 dob\u011b si ov\u0161em v\u0161imli, \u017ee o otcovy hamburgery je opravdu velk\u00fd z\u00e1jem, a tak se chopili p\u0159\u00edle\u017eitosti, kterou v tomto oboru podnik\u00e1n\u00ed vid\u011bli. Prvn\u00ed restauraci s n\u00e1zvem „McDonald ‘s Bar-B-Q” otev\u0159eli roku 1914 v San Bernardinu. Orientace tak byla jasn\u00e1: Hamburgery, hranolky, limon\u00e1da a sladk\u00e9 americk\u00e9 kol\u00e1\u010de. \u010cas na v\u00fdrobu j\u00eddel se sna\u017eili co nejv\u00edce zmen\u0161ovat stejn\u011b tak, jako ceny. Nebylo divu, \u017ee byznys jenom kvetl. Postupem \u010dasu upravili n\u00e1zev firmy na den u\u017e zn\u00e1m\u00fd McDonald’s a za\u010dali s \u00fapravou i cel\u00e9 restaurace a loga, kter\u00e9 p\u016fvodn\u011b obsahovali pan\u00e1ka v \u010depici. Zm\u011bny se dotkly i menu a nab\u00edzen\u00fdch produkt\u016f.A p\u0159esn\u011b v tomto okam\u017eiku se na sc\u00e9nu dost\u00e1v\u00e1 syn \u010deskoslovensk\u00fdch emigrant\u016f a ekonom Ray Kroc, kter\u00fd prod\u00e1val mix\u00e9ry na milkshaky, co\u017e bylo tak\u00e9 d\u016fvodem, pro\u010d si jej brat\u0159i v\u0161imli. Objednali si u n\u011bj n\u011bkolik mix\u00e9ru, co\u017e nebylo zvykem, a tak se o n\u011b Ray, kter\u00e9mu obchod moc neprosperoval, za\u010dal zaj\u00edmat. V\u011bd\u011bl, \u017ee firma m\u00e1 opravdu velk\u00fd potenci\u00e1l, a tak bratr\u016fm navrhl, aby za\u010dali s provozem fran\u0161\u00edz. T\u00edmto zp\u016fsobem se fastfood roz\u0161\u00ed\u0159il do cel\u00fdch Spojen\u00fdch st\u00e1t\u016f americk\u00fdch.\u00dasp\u011bch byl obrovsk\u00fd. Roku 1962 odkoupil Ray od bratr\u016f pod\u00edl za 2,7 milion\u016f dolar\u016f a firma byla definitiv\u011b jen jeho. D\u00e1le u\u017e to zn\u00e1te. Firma se dostala do zbytku sv\u011bta a dnes je jedn\u00edm z nejslavn\u011bj\u0161\u00edch fastfood\u016f, jej\u00ed\u017e tr\u017en\u00ed hodnota je okolo 121,5 miliard dolar\u016f (mysl\u00edm, \u017ee kdyby to brat\u0159i tu\u0161ili, vyplatit by se rozhodn\u011b nenechali a rad\u011bji by podnik nechali, jak se \u0159\u00edk\u00e1 v rodin\u011b). Tak\u017ee te\u010f u\u017e tu\u0161\u00edte, jak to bylo a jsem si jist\u00e1, \u017ee a\u017e si p\u0159\u00ed\u0161t\u011b p\u016fjdete koupit t\u0159eba slavn\u00fd hamburger, ur\u010dit\u011b si na to vzpomenete.                                                                                                                                                                                                                                                                                                                                                                                        4.2\/5 - (13 votes)        "},{"@context":"https:\/\/schema.org\/","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"Jak to bylo s McDonald \u2018s","item":"https:\/\/www.pekkos.cz\/jak-to-bylo-s-mcdonald-s\/#breadcrumbitem"}]}]