[{"@context":"https:\/\/schema.org\/","@type":"Article","@id":"https:\/\/www.pekkos.cz\/dulezita-soucast-firmy\/#Article","mainEntityOfPage":"https:\/\/www.pekkos.cz\/dulezita-soucast-firmy\/","headline":"D\u016fle\u017eit\u00e1 sou\u010d\u00e1st firmy","name":"D\u016fle\u017eit\u00e1 sou\u010d\u00e1st firmy","description":"Pro firmu jako takovou jsou v\u0161echny jej\u00ed \u010d\u00e1sti nezbytn\u00e9 a \u010d\u00edm je firma v\u011bt\u0161\u00ed, t\u00edm v\u00edce jsou jednotliv\u00e9 \u010d\u00e1sti odd\u011blen\u011bj\u0161\u00ed a samostatn\u011bj\u0161\u00ed a\u017e do \u00farovn\u011b, \u017ee funguj\u00ed jako ve sv\u00e9 podstat\u011b nez\u00e1visl\u00e9 sv\u011bty, kter\u00e9 jen \u010dirou n\u00e1hodou spolupracuj\u00ed. V\u0161ichni v\u011bd\u00ed o sv\u00e9 jedine\u010dnosti, v\u0161ichni v\u011bd\u00ed, \u017ee bez nich by to","datePublished":"2023-05-25","dateModified":"2023-05-25","author":{"@type":"Person","@id":"https:\/\/www.pekkos.cz\/author\/#Person","name":"","url":"https:\/\/www.pekkos.cz\/author\/","identifier":1,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/e2bc6fe70dccf39a55c73bbd7bca9ee949cec8871fdab6d0b20905b7ccca14f3?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/e2bc6fe70dccf39a55c73bbd7bca9ee949cec8871fdab6d0b20905b7ccca14f3?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"pekkos.cz","logo":{"@type":"ImageObject","@id":"\/logo.png","url":"\/logo.png","width":600,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/www.pekkos.cz\/wp-content\/uploads\/img_a302384_w2079_t1512371093.jpg","url":"https:\/\/www.pekkos.cz\/wp-content\/uploads\/img_a302384_w2079_t1512371093.jpg","height":0,"width":0},"url":"https:\/\/www.pekkos.cz\/dulezita-soucast-firmy\/","wordCount":445,"articleBody":"Pro firmu jako takovou jsou v\u0161echny jej\u00ed \u010d\u00e1sti nezbytn\u00e9 a \u010d\u00edm je firma v\u011bt\u0161\u00ed, t\u00edm v\u00edce jsou jednotliv\u00e9 \u010d\u00e1sti odd\u011blen\u011bj\u0161\u00ed a samostatn\u011bj\u0161\u00ed a\u017e do \u00farovn\u011b, \u017ee funguj\u00ed jako ve sv\u00e9 podstat\u011b nez\u00e1visl\u00e9 sv\u011bty, kter\u00e9 jen \u010dirou n\u00e1hodou spolupracuj\u00ed. V\u0161ichni v\u011bd\u00ed o sv\u00e9 jedine\u010dnosti, v\u0161ichni v\u011bd\u00ed, \u017ee bez nich by to ne\u0161lo a v\u011bt\u0161inou nemaj\u00ed dobr\u00e9 vztahy s\u00a0ostatn\u00edmi, proto\u017ee ti na n\u011b jen shl\u00ed\u017eej\u00ed\u2026\tMarketingDnes u\u017e je snad ve v\u0161ech firm\u00e1ch v\u00a0n\u011bjak\u00e9 sv\u00e9 podob\u011b. D\u016fle\u017eit\u00e9 je v\u0161ak te\u010f a tady \u0159\u00edci d\u016fle\u017eit\u00e9 pravdy sv\u011bta.Marketing nen\u00ed reklama.Marketing nen\u00ed roven ostatn\u00edm \u010d\u00e1stem firmy, je nad\u0159azen\u00fd.Marketing nen\u00ed postradateln\u00fd.Dob\u0159e veden\u00fd marketing zaru\u010duje firm\u011b \u00fasp\u011b\u0161nost.Postavte se k\u00a0tomu, jak chcete, av\u0161ak p\u0159es toto nejede vlak. Bez dob\u0159e veden\u00e9 firmy to prost\u011b klapat nebude, mo\u017en\u00e1 se chv\u00edli pojede na setrva\u010dnost, ale d\u0159\u00edve nebo pozd\u011bji se n\u011bco zad\u0159e a cel\u00e1 firma padne jako dome\u010dek z\u00a0karet.Marketing je spojovac\u00ed \u010dl\u00e1nek, kter\u00fd \u0159\u00edd\u00ed firmu do jednoho celku, pl\u00e1nuje a organizuje. V\u00a0podstat\u011b to znamen\u00e1, \u017ee m\u00e1 na starosti komunikaci se v\u0161emi odd\u011blen\u00edmi a \u0159\u00edd\u00ed jejich pr\u00e1ci. Z\u00e1rove\u0148 m\u00e1 na starosti komunikaci s\u00a0venkovn\u00edm sv\u011btem, se v\u0161emi dodavateli, odb\u011brateli, ve\u0159ejnost\u00ed a samoz\u0159ejm\u011b veden\u00edm firmy.\tChyby firemMnoho firem se sm\u00ed\u0159ilo s\u00a0existenc\u00ed marketingu a uvolilo se z\u0159\u00eddit ho jako jednu \u010d\u00e1st podniku, kter\u00e1 je v\u0161ak na stejn\u00e9 \u00farovni jako v\u0161echny ostatn\u00ed \u010d\u00e1sti. To je jednozna\u010dn\u011b chyba, kter\u00e1 povede k\u00a0obt\u00ed\u017e\u00edm. Jednotka, kter\u00e1 m\u00e1 m\u00edt na starosti \u0159\u00edd\u00edc\u00ed \u010dinnost nem\u016f\u017ee b\u00fdt na stejn\u00e9 \u00farovni jako ti, kter\u00fdm tuto \u010dinnost zad\u00e1v\u00e1.Marketingov\u00e9 odd\u011blen\u00ed je br\u00e1no \u010dist\u011b jako n\u00e1razn\u00edkov\u00e1 z\u00f3na pro \u201eto venku\u201c. Star\u00e1 se o propagaci a celou reklamu, komunikuje s\u00a0ve\u0159ejnost\u00ed a t\u00edm to hasne. Pokud m\u00e1te marketingov\u00e9 odd\u011blen\u00ed a vyu\u017e\u00edv\u00e1te ho jen na reklamu, p\u0159ejmenujte ho na odd\u011blen\u00ed reklamy, nemus\u00edte to takto maskovat, st\u00e1le v\u00e1m tak jako tak chyb\u00ed marketingov\u00e9 odd\u011blen\u00ed.Marketing nen\u00ed pot\u0159eba, \u0161\u00e9f to v\u0161echno zvl\u00e1dne s\u00e1m. To je pravda u mal\u00fdch rodinn\u00fdch firem, u velk\u00fdch to povede v\u00a0budoucnu k\u00a0rozt\u0159\u00ed\u0161t\u011bn\u00ed sil a vy\u010derp\u00e1n\u00ed potenci\u00e1lu. Opravdu jen velice m\u00e1lo lid\u00ed m\u00e1 na to, v\u00e9st firmu bez v\u011bt\u0161\u00ed pomoci.                                                                                                                                                                                                                                                                                                                                                                                        4\/5 - (2 votes)        "},{"@context":"https:\/\/schema.org\/","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"D\u016fle\u017eit\u00e1 sou\u010d\u00e1st firmy","item":"https:\/\/www.pekkos.cz\/dulezita-soucast-firmy\/#breadcrumbitem"}]}]